ABOUT

Successfully transitioned from a legal background, now thriving as an Associate Product Manager. Proven ability to launch new features, drive user growth, and enhance user experience through data-driven decision-making and cross-functional collaboration.

Ashar Rai Mujeeb - Product Manager

FABITS - PRODUCT MANAGER

Nov 2023 – Present | Bengaluru

PRODUCT LAUNCHES

Launched key investment instruments including Mutual Funds, Mutual Fund Baskets, IPO, SGB which improved Assets Under Management by 2x.

USER GROWTH

Increased Monthly Active Users by 60% through the implementation of biometric authentication, significantly reducing drop-off rates.

UX ENHANCEMENT

Enhanced user experience and drove NPS from 4 to 7 by upgrading to a modern design language and optimizing in-app navigation.

UPI AUTOPAY

Integrated UPI Autopay for collection of subscription charges, improving collection success rate and streamlining administrative workload.

ANALYTICS

Integrated Mixpanel and Clevertap on the platform, improving ability to make data-driven decisions.

COMPLIANCE

Launched user complaint ticketing system and voluntary freezing system to ensure proper compliance with SEBI and NSE guidelines.

PROJECTS & CASE STUDIES

UPI Autopay Implementation
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UPI AUTOPAY IMPLEMENTATION

Complete case study on implementing UPI Autopay for subscription collection

Product Strategy UX Design Implementation
Analytics Integration
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ANALYTICS INTEGRATION

Mixpanel & Clevertap integration for data-driven decision making

Analytics Data Strategy Implementation
Biometric Authentication
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BIOMETRIC AUTHENTICATION

60% MAU increase through biometric authentication implementation

User Experience Authentication Growth
Product Launch Strategy
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PRODUCT LAUNCH STRATEGY

Comprehensive strategy for launching investment instruments

Product Launch Strategy Go-to-Market
User Experience Redesign
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USER EXPERIENCE REDESIGN

Modern design language implementation driving NPS from 4 to 7

UX Design Product Strategy User Research
Compliance Framework
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COMPLIANCE FRAMEWORK

User complaint ticketing system for SEBI and NSE compliance

Compliance Process Design Regulation
KYC Integration
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KYC INTEGRATION

HyperVerge integration improving KYC onboarding metrics

Integration Onboarding Automation
Investment Instruments
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INVESTMENT INSTRUMENTS

Mutual Funds, IPO, and SGB implementation strategy

Product Development Financial Services Launch Strategy
Mobile App Optimization
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MOBILE APP OPTIMIZATION

Cross-functional collaboration for enhanced user experience

Mobile Optimization User Journey

SKILLS

TECHNOLOGY

  • Python & JavaScript
  • Code reading & prototyping
  • Learning custom classes

DESIGN

  • Figma wireframes
  • Prototyping
  • Learning auto-layout

DATA

  • MySQL queries
  • Sub-queries & joins
  • Data extraction

DEPLOYMENT

  • Google Cloud Run
  • AWS EC2
  • Learning DevOps principles

NETWORKING

  • Homelabbing
  • Proxmox
  • Twingate

IOT

  • Raspberry Pi
  • ESP32
  • Learning Arduino

CERTIFICATIONS

NextLeap Fellowship
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NEXTLEAP FELLOWSHIP

Top Fellow • Product Management

2023
IBM Generative AI
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GENERATIVE AI SPECIALIZATION

IBM • Product Managers

2025
Mixpanel Certification
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MIXPANEL CERTIFICATION

Product School • Analytics

2023

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